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Success of recent mailings

In late November, we sent out marketing mailings for Sequel to educators across the country. The response has been very positive. All preview copies are sent from our office rather than the warehouse and it has been difficult to maintain our normal standards for prompt shipments. We expect to be all caught up by the end of the week, but then we are still seeing requests coming in.

We very much enjoyed announcing Sequel through email and a striking postcard featuring the cover. What was so wonderful about the preview requests we received, since the process is email-based, was that we could start a dialogue with instructors who are looking for a new literature text, particularly one that addresses the needs of AP/Honors students as well as Common Core Standards.

We would like to thank everyone who responded for their interest and patience and we look forward to continuing the dialogue.

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